![]() ![]() While an image’s aspect ratio will help you understand its shape, it doesn’t determine the image’s actual size. What is an aspect ratio?įirst let’s cover the basics: An aspect ratio is how large an image’s width is compared to its height, without any pixels or units attached. So, here’s what designers need to know about aspect ratios and the user experience. However, as designers work more cross-collaboratively and design assets within websites or apps, it’s likely they’ll come across the term every so often or use it to communicate the component ratios that need to be locked. So if you drag your browser in to narrow the width, the video changes its size-adapting as you go. For example, look at InVision’s homepage: You can see how that header video appears to be a 16:9 ratio, but it responds. In UX design, aspect ratios become somewhat antiquated because they’re inflexible and good digital design is responsive. Most often, they are used in describing film. Aspect ratios are commonly presented as two numbers, separated by a colon like X:Y, or 4:3. Simply put, an image’s aspect ratio is the relationship between its width and height. Screens, images, and frames all have recognizable shapes and aspect ratio is the term used to describe the fixed proportions of these shapes. ![]() Pull up YouTube, and it’s a widescreen rectangular shape at 16:9. Take a peek at Instagram and you’ll notice the photos on your grid are neatly uniform in 1:1 squares. ![]()
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